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Business process design is a BPM step that occurs after the analysis and discovery steps. Its goal is to create an improved and optimized process that meets all of your expectations in relation to process performance and strategic business needs.
Everything related to the work of BPM is aimed at enhancing the value chain to the client (as it is right now) with something that they perceive as valuable and for which they’re willing to pay a value that remunerates the company, generating profit and wealth.
This concept is even more important when it comes to services, especially when contact with people is constant, such as restaurants, hotels and hospitals.